Your Most Important Customer


Who would you say is your most important customer? Brian Ray shares why that person is your boss.

Research has shown that 60% of job dissatisfaction and mis-employment is because of problems with the boss.*  Let’s focus on how you can build the best possible working relationship with your boss.

You sold someone on hiring you, and the odds are that it was your boss. Now comes the service after the sale.

Consider the following tips:

First: Imagine that you are self-employed. Pretend that your boss is your most important client. Your job is to keep this person satisfied.

Next: Ask, listen, watch and wait for the right times to bring your boss just the right things. You want a happy customer.

Next: Look for recurring requests and patterns. Make notes on how you might anticipate your boss’s requests and needs.

Next: Really work hard to serve our boss well, not just so it looks good, but with the best interest of your boss and the organization in mind.

Finally: Ask yourself these important questions.

• What is my boss responsible for?

• What are my boss’s strengths as I see them?

• What does my boss need that he/she does not have?

• What are specific things I can do to help my boss?

Your boss may not always be right. But you will do right to always seek ways to treat your boss as your most important customer.


* Emory Mulling. The Mulling Factor, DC Press, Sanford, 2002, 57.

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