Why? Because of Love…


Why do we do what we do individually and corporately?

Peter Drucker, long the dean of American Management consultants, used to regularly say that there were only two questions any business should ask: 1) What is my business? and, 2) How’s business?

I've been asking those questions for years to those I lead and work with. More recently (the last 3-5 years), I've been focusing specifically on what I think is antecedent of those questions: Why do we do what we do? What is the “why” of your organization?

Having recently become the President of a Christ-centered University, I have been asking our teams that same question, “Why do we do William Jessup University?” I’m not completely "done” (and may never be), but below is my answer today. 

Why do we do Christ-centered higher education? Why do we think that transformation is even possible? Why do I still tear up every time I tell the story of a human life that is changed by the power of God and the hope of the Gospel?

The more I think and pray about it, the more I believe it is LOVE. The love of God first expressed to us (1 John 4:19) makes the Great Commandment compelling (Mark 12:30), the Great Promise understandable (John 1:12), the Great Commandment necessary (Matthew 28:19-20), and the Great Transformation possible (Romans 12:1-2).

Because God loves us, we love Him, His family, and people yet outside His family.

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