What’s in a Brand Name?
“Whoever loves money never has money enough; whoever loves wealth is never satisfied with his income. This too is meaningless.” (Ecclesiastes 5:10 NIV)
When it comes to shopping, are you trapped in a cycle of buying products with the most prestigious brand names? Have luxuries become necessities?
Satan never wants you to be happy with equality. Instead, he wants you to engage in a process of comparison that constantly drives you to buy those “top-of-the-line” brands, those that make you appear slightly better than those with lesser brands. Doing so may help you feel better about yourself, but it can put you on a treadmill that demands higher and higher levels of spending.
For many people, only the “deluxe” package will do. This means that if they have a choice of low, middle, or high, they’ll always choose high, whether they’re considering a house, a car, a handbag, a wristwatch, or even a pair of eyeglasses.
Having a roof over your head, getting from one place to another, and keeping track of time can be had for a lot less money than what many people feel compelled to spend. And when it comes to eyeglasses, the most important thing is not the fashionable brand but whether your vision is corrected!
Don’t buy into the lie that only the “best” will do. Satisfaction isn’t found in a name. Freeing yourself from the cycle of comparison can save you a lot of money and take a tremendous burden from your shoulders.
Daily Scripture Reading: Genesis 23 - 24