There’s a Reason Baskin-Robbins has 31 Flavors of Ice Cream…

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One flavor of ice cream won’t reach every ice cream lover. One style of church won’t reach everyone. The method of the church is always changing to accomplish the mission the message demands.

Everyone doesn't like Rocky Road. Everybody doesn’t like vanilla. If Baskin-Robbins is going to stay in the ice cream business they have to have a lot flavors to match the varied tastes of their customers.

Churches are the same way. Not everyone likes a “traditional” service, or a “contemporary” service. No church will continue to grow for very long if they only offer one style of worship. At Brentwood Baptist Church, we've learned to offer a variety of styles and times. Why?

Because the goal is to reach as many people as we can. If contemporary is the way, we’ll do contemporary. If blue-grass is most effective, we’ll do blue grass.

The mark of a successful worship service isn't whether or not we enjoyed it, but was God glorified and did people come to Christ?

That’s why the Middle Tennessee Initiative will involve several different types of churches. Why?

Because it is our goal to reach a lot of different kinds of people.

So, we’ll start regional campuses, we’ll plant new churches and we’ll repurpose existing churches to maximize the new opportunities God is opening up.

One flavor of ice cream won’t reach every ice cream lover. One style of church won’t reach everyone. Baskin-Robbins has developed a lot of flavors and we will develop a lot of churches.

The message of Christ hasn't changed and never will.

The method of the church is always changing to accomplish the mission the message demands.

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