The Ideals of Generation iY—Younger Millennials More Realistic
The Barna Research Group recently released its findings on college students and their prospects after graduation. Let’s just say that while they remain optimistic, they’re a bit more skeptical than their earlier counterparts.
After platitudes like “change the world”, “make a difference” and “follow your dreams” were made on the graduation platform, young grads enter a world where they know they’ll likely have to take a job outside of their major or passion. In fact, the numbers speak for themselves:
- Only four in ten who got a job say it’s related to their college degree.
- Just 42% said they need their degree for their job.
- Four in ten wish they had chosen a different major.
- Less than half strongly agree their degree was worth the time and money.
Ugh. Not the way life’s supposed to go.
Somehow, we need to either help these students become more realistic up front or better prepare them for the world that awaits them. One female student summarized things well recently when she said, “Life as an adult has never been more complex. Life as a student has never been more pleasurable. Unfortunately, we all have to leave the campus and go to a company.”
We must equip these students to move from backpack to briefcase.
Here’s one of the most vivid statistics that stands as an actionable item for me:
Wait a minute. Isn’t that the original purpose for college? When Harvard was founded in 1636, didn’t the educators claim it was to provide a working worldview and the skills graduates need to lead the way into the future? Somehow, school today often prepares kids for more school, not for the world that awaits them.
So how do these young grads stay optimistic about their future?
First, young adults from Generation iY (born since 1990) have an entrepreneurial spirit. (At least, a bunch of them do.) They believe that despite mismatched school degrees, they will figure out a way to work for themselves. According to my friend and president of the Barna Group, David Kinnaman, “Technological advances have played an important role in nurturing the entrepreneurial mindset of this twenty-something generation. It has never been easier for a would-be entrepreneur to access information and obtain funding for budding projects. Crowd-sourcing sites like Kickstarter and Indiegogo have helped to cultivate an entrepreneurial culture among young adults around the world.”
Second, they stay optimistic in the face of a tough job market because many of them refuse to be restricted by their job choices or lack thereof. In fact, only 31 percent would say career is central to their identity, listing it lower than any other factor except technology. While Boomers live to work, many young adults work to live. They view it as one of several places in their life to make a difference.
So, instead of joining the establishment, these young professionals may work without one. In a world where industries like publishing, recording & distribution, and business start-ups are different than they used to be (thanks to technology), these young people are different than the first half of their generation. As I remember, the Boomers and Gen Xers were anti-establishment, while older Millennials were pro-establishment. These guys… are no establishment. They’re on their own.
So here are my questions for you:
- How can we help them realistically prepare for a career?
- What can you do to resource them to start their own business?
- Is it possible to hire one and prepare them to launch on their own later?
Let’s invest in their future.
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