Speak Their Language
Communicate your vision in ways that reach your audience
In recruiting, start with where the other guy is. To bring someone from where they are to where you are, you have to go to where they are first.
Example: Paul, in recruiting people to the faith, would say...
"And to the Jews I became as a Jew, that I might win Jews; to those who are under the Law, as under the Law, though not being myself under the Law, that I might win those who are under the Law; to those who are without law, as without law, though not being without the law of God but under the law of Christ, that I might win those who are without law. To the weak I became weak, that I might win the weak; I have become all things to all men, that I may by all means save some." 1 Corinthians 9:20-22
So say it so they hear it. Let your words be pictures they recognize. Describe vision so they can see it.
Jesus was straight to the point, and He said it so they could immediately identify. To fishermen Peter and Andrew, Jesus said...
"Follow Me, and I will make you fishers of men."
And the result?
And they immediately left the nets, and followed Him. (Matthew 4:19)