Our New Favorite Holiday

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What is America’s favorite holiday? Many will immediately think of Easter, whereas others think of Christmas. Still others might select New Year’s Eve. Not even close.

Finally, brethren, whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things. (Philippians 4:8)

What is America’s favorite holiday? Many will immediately think of Easter, whereas others think of Christmas. Still others might select New Year’s Eve. Not even close. Thanksgiving? A favorite, but it’s not number one. If you define “favorite” as the day people show the most passion and excitement, many Americans’ favorite holiday is Black Friday, the day after Thanksgiving. Black Friday gets its name because so much merchandise is sold on that day that retailers literally see their P&L statements move from being in the red to being solidly in the black. But it should be called Black Friday, because it exposes the most grotesque, vulgar face of materialism gone wild.

If you want to understand the passion this holiday inspires, watch what happens when stores open their doors at the crack of dawn or earlier. Watch how grown men shove old ladies aside so they can be the first to grab the season’s hottest new video game. In New York one year, just a few hours after putting down their Thanksgiving forks, fifty thousand people stood in the rain overnight awaiting the 5:00 a.m. opening of a mall. Fifty thousand people! That’s not being smart. It’s enslavement.

What’s your favorite holiday? Christmas, Easter, Thanksgiving? Those make sense. But Black Friday? Give me a break!

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