Dad, Shape Your Daughter’s Self-Image


Dad, you play a critical role in training, nurturing and protecting your daughter. You also play a critical role shaping her identity.

Evan Dolive is a dad of a three-year-old girl, and he’s upset with Victoria’s Secret.

Maybe you've seen the open letter he wrote to the company (or a radio or TV interview in the days since) expressing concern about a new line of undergarments aimed at middle-school girls, with underwear carrying messages like “Wild,” “Feeling lucky?” and “Call me.”

(Since then, the clothing store clarified—there is no new line specifically for middle-school girls. Still, his points are valid since young teenage girls are very aware of trends that affect young women.)

I share his concern, and I believe this should be on the radar of every dad, whether you have sons or daughters. As he states in the letter:

I believe that this sends the wrong message to not only my daughter but to all young girls. I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon[ed] words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves….

But really, this trend is bigger than Victoria’s Secret. Intimate apparel for girls and women is a huge business, and numerous stores are trying to appeal to girls’ desires to look and feel older … and sexier.

Are a lot of you dads like me? When my daughters were that age, the challenges were a bit different, but I wanted to slow them down and let them enjoy being kids while they could.

I have a teenage son, and I’m very uncomfortable with the thought that girls he interacts with could be embracing the notion that, as author Dr. Meg Meeker has written, “their identity equals their sexuality. But not even a healthy sexuality; rather a cheap one where girls are reduced to sexy playthings.”

She writes, “We want our girls to believe that their identity stems from their character, their uniqueness (not sameness), and their intellectual or physical achievements.”

What should we do as dads? Calling attention to the potential dangers is certainly appropriate, although it’s hard to see styles moving toward modesty and our fatherly definition of what’s proper for our daughters to wear. But no matter what, we should all be involved in addressing these issues with our daughters

Really, we should be concerned about much more than our daughters’ outward appearance or undergarments. We have a huge influence on our daughters self-image, and there’s a very helpful section about this in our free ebook, 5 Things Every Child MUST Get from Dad.

The section opens with this statement: “Girls feel pressure to be smart, thin, pretty, and involved in certain activities. Dads have the ability to combat these pressures and make their daughters feel beautiful, inside and out.”

Our practical suggestions include:

  • Never criticize your daughter’s body shape or appearance, but always affirm her as unique, beautiful and highly valued.
  • More important, compliment her positive non-physical qualities like emotional strength, sense of humor, loyalty, intelligence, and courage.
  • Get involved in her pursuits. Show that she is worth investing your time and energy.
  • Demonstrate confidence in her abilities.

Remember, you play an active role in training, nurturing and protecting your daughters.

Written by Carey Casey

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