Are You Stalling or Re-Launching?
The last 15 years have been unkind to tobacco farmers. An article in this month’s Fast Company says government price supports have dropped and revenues have dropped more than 60 percent, prompting those farmers to look for alternatives.
This is a cycle we’ve seen thousands of times. What happens to blacksmiths when people switch from horses to cars for transportation? What do cotton pickers do when an Eli Whitney invents the cotton gin? What do factory workers do when the Saturn plant is closed? What does a 24-year-old graphic designer do when talented designers will work for $3 an hour in other parts of the world? What does a 58-year-old do when told he/she is no longer needed? What does a school teacher do after burn-out in the changing classroom? What does the landscaper do when suddenly there are eight new competitors in his small town? What does an author do after a one-hit success? What does an NFL quarterback do with crumbling knees and slowing reflexes?
We all have our own version of being the tobacco farmer.
On a positive note, it appears those farmers are coming up with creative solutions to embrace the new focus on health rather than the “coolness” of smoking cigarettes. Here are just a few of the land conversions former tobacco farmers are turning to – not just to maintain income but to increase profitability:
* Organic cotton
* Purple sweet potatoes
So, if you’re stuck in a job or industry that’s becoming obsolete, what creative solutions are you developing? Do you believe the shrinking opportunities will launch you into more success?